Row.co.uk Blog

To charge traditionally or not?

The O2 network provider and Nokia have been trialling the sale of smartphones without a charger. Instead customer get a USB cable to charge their phone.

So far the results have been favourable. O2 claim that customers purchasing their top end phones such as Nokia Lumia 925 and HTC smartphones and the Sony Xperia XP have on the whole been happy not to receive a traditional charging unit. 82% of those sold these phones with no charger were happy well exceeding O2’s predicted 70%.

Many customers buying the new smartphones were happy to reuse a charger they already had. Just 10% of their customers have paid an additional £3 to secure a new charging unit.

Mass market phone trial

O2 will now trial the no-charger sale with their ‘mass market’ phones like the Nokia 301.

How convenient would you find this?

Bill Eyres of O2’s Think Big programme responsible for this initiative hopes this group will also embrace the charger-less phone package. He’s very keen that other providers should consider it for the reduction it could see in environmental impact.

Every year more than 30 million new handsets are sold. If every company took this on board, sales of chargers could reduce by 24 million annually. Eyres and the O2 team estimate that there are around 100 million chargers lying around unused in customers’ homes. These will either be duplicates or will be from old handsets. 100 million unused chargers could fill four Olympic sized swimming pools!

*The information in this blog is designed to provide helpful information on the subjects discussed. Please seek a professional for expert advice as we can not be held responsible for any damages or negative consequences upon following this information.

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Why Are We In Love With Our Smartphones?

Row.co.uk Blog

Why Are We In Love With Our Smartphones?

Who’d have guessed, back in the late 80s when the concept of a mobile phone was a miniature briefcase teamed with a curly wire and brick-sized speaking device, that we now have the power to do almost anything on our small, buttonless devices?

The very notion of being able to video call your family in a different continent while you’re sat on a north-London bus on your way to work, or send your best friend a reminder of tonight’s party instantly while you’re at the hairdressers, was unbelievable only a decade or so ago.

Now we are absolutely obsessed with these little pieces of technology no bigger than our hand. A group of girls will go out for dinner with friends they haven’t seen in ages but insist on being glued to their phone screen rather than engaging in an actual real-life conversation. We live in a world where our morning habits have regressed from a cup of coffee and a newspaper to checking Instagram or Facebook the second our eyes are open.

Of course this is the cynics way of looking at it, now we are able to know about everything important that’s going on in the world at the touch of a tiny glass screen, we can share news and record poignant moments with our most beloved friends and family and we can run our lives from the palm of our hand.

As technology inevitably continues to develop, so will our love of smartphones as their capabilities will increase our love and dependency on them.

*The information in this blog is designed to provide helpful information on the subjects discussed. Please seek a professional for expert advice as we can not be held responsible for any damages or negative consequences upon following this information.

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Comments are closed