UK gadget insurance firm Row.co.uk
launches the world’s first Pokédex insurance, in response to the growing
popularity of the new Pokémon Go game.
The British firm which advertises the cover, making
references to the Japanese television show launched in 1997, reads “taking up
the challenge of becoming a Pokémon Go trainer and becoming the very best like
no one ever was is undoubtedly important, but don’t forget to defend your Pokédex
(mobile phone) with the UK’s top rated specialist insurance provider to keep
you playing the game without interruption”
With reports of the augmented reality game having 5.9m
daily users, more than Twitter (4.06m), Pokémon Go has become a phenomenal
During the game players explore the real world using their
phone’s GPS and camera to catch virtual monsters. Once caught, Pokémon are
added to the player’s Pokédex – a handheld gadget that resembles a mobile
phone. Players, known in the game as trainers, must catch as many as possible
while levelling up by making use of their Pokémon’s unique skills during
battles at local ‘gyms’.
Many players have been injured while playing the game,
been mugged at secluded Pokéstops, found dead bodies while searching for the Pokémon,
and even been shot at!
The large use of the game will also undoubtedly lead to
more phones being dropped, an increase on the 90% of people who drop their
phone at least once a month, according to a survey by phone case manufacturer
Tech21.The same survey states that for 38% of people the biggest
stress factor of a broken phone is paying for the repair. Luckily, Row.co.uk’s new Pokédex insurance covers
accidental damage, including cracked screens, plus liquid damage and mechanical
faults. In the event of theft or loss, the firm boasts they aim to get a
replacement phone to your door within 24 hours of the claim being accepted so
you can keep catching Pokémon and winning gym badges!