Row.co.uk Blog

UK gadget insurance firm Row.co.uk launches the world’s first Pokédex insurance, in response to the growing popularity of the new Pokémon Go game.

The British firm which advertises the cover, making references to the Japanese television show launched in 1997, reads “taking up the challenge of becoming a Pokémon Go trainer and becoming the very best like no one ever was is undoubtedly important, but don’t forget to defend your Pokédex (mobile phone) with the UK’s top rated specialist insurance provider to keep you playing the game without interruption”

With reports of the augmented reality game having 5.9m daily users, more than Twitter (4.06m), Pokémon Go has become a phenomenal overnight success.

During the game players explore the real world using their phone’s GPS and camera to catch virtual monsters. Once caught, Pokémon are added to the player’s Pokédex – a handheld gadget that resembles a mobile phone. Players, known in the game as trainers, must catch as many as possible while levelling up by making use of their Pokémon’s unique skills during battles at local ‘gyms’.

Many players have been injured while playing the game, been mugged at secluded Pokéstops, found dead bodies while searching for the Pokémon, and even been shot at!

The large use of the game will also undoubtedly lead to more phones being dropped, an increase on the 90% of people who drop their phone at least once a month, according to a survey by phone case manufacturer Tech21.

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